Text link exchanges are a great, cost effective way to get links to your web site. Links, in particular text links, to your web site will increase your web site’s link popularity, and consequently search engine rankings. Link exchanges are when you request from another webmaster a link to your web site, and in return, you link to their web site.

Link exchanges usually result in bilateral or reciprocal links, however, it is possible to get a one way link to your web site by a link exchange. This is often very difficult and you would need at least 2 web sites to participate in non-reciprocal or one way link exchange.